Consumers Reveal the Smart Grid Benefits They Value Most
September 28, 2011
In a new survey, consumers rank both the personal and societal benefits of smart grid technologies as very important to their consideration, support and acceptance. The 2011 Consumer Pulse Survey, an American research project conducted for the Smart Grid Consumer Collaborative (SGCC) by Market Strategies International, conducted in-depth analysis of the attitudes of 1,200 residential consumers to home energy management, smart meters, and smart grid technologies in general.
They found consumers to be remarkably consistent in their evaluation of the benefits commonly associated with the smart grid and smart meters. The fact that respondents rated practical and financial concerns on par with environmental, conservation and energy independence issues tells much about what consumers value and the factors that may influence their energy decisions. The study reveals that many factors -- from a lower monthly bill to decreasing foreign energy imports -- encourage consumers to use the new technologies to manage energy usage.
Understanding the drivers of adoption can help energy and technology providers to develop messages and programs that meet consumer needs.
SGCC will release additional Consumer Pulse findings, including robust consumer segmentation, this month to SGCC members. Non members may access top-line findings at www.smartgridcc.org
