Informed consumers show strong support of smart grid/smart meter technology
August 15, 2011
A new energy and environment survey conducted by international research company, Market Strategies is designed to gain an understanding of Americans’ attitudes and opinions about energy and energy-related issues.
The study reveals that a large majority of Americans, after they have been given basic information about smart grid and smart meters say it’s a priority issue and strongly support the implementation of these technologies by utilities. But 72% of consumers overall admit they know little about the technologies. Less than a quarter of respondents say they fully understand the concept
The level of Americans’ Smart Grid/Meter awareness hasn’t increased noticeably during the past several years, despite the steady flow of information appearing in media and other outlets. Although general awareness still lags, the ready endorsement so many consumers give Smart Grid/Meter once it is explained speaks volumes about the viability and strong appeal of the technologies and their associated benefits.
Four of the five consumer segments in the energy market support the idea of utilities working quickly towards implementing Smart Grid/Meter technologies. Defined by their consistent set of beliefs and preferences and designated by their energy usage nearly unanimous support for Smart Grid/Meter coming from most of the market’s various segments bode well for future success of the new technologies.
